Other Games

A commercial Directed by Keith McCarthy for A.S.R. and 72 and Sunny

Commercials View all stories
72 and Sunny Amsterdam
Carlo Cavallone
Keith McCarthy
Theo Garland
Fiona Fuchs
Darren Tuohy / Moxie Pictures London
Service Producer
Jelani Isaacs

Bossaball. Ultimate frisbee. There are so many sports you could choose to pursue. What about old Dutch games like sjoelen (a kind of table shuffleboard), kaatsen (Frisian handball) and fierljeppen (pole vaulting across water)? Andere Spelen (‘Other Games’) is an initiative to get kids in the Netherlands to try out lesser known sports for free.

Dutch insurance company ASR wants to help children get into an active lifestyle. Promoting sports that are not as well known as, say, football, swimming or tennis, Other Games allows them to give something else a try. The commercial shows five young athletes and teams excelling in unusual sports, and there are even more disciplines that participate in Other Games. Giovanni van Bronckhorst, former captain of the Dutch national football team and a 2010 FIFA World Cup finalist, tries his hand at sjoelen in the last scene.