Our work


CommercialsProductions View all stories

UEFA Champions League games are played at night in Europe, and as a result take place in the afternoon in South-America. To fans who want to watch club football at its highest level without losing their day job, it can pose a dilemma. In a series of funny spots, Champions League stars like Clarence Seedorf, Carles Puyol, Rio Ferdinand , Roberto Carlos, David Trezeguet and Alessandro del Piero help fans devise ways to watch the game—and drink a cold Heineken while they’re at it.

Roberto Carlos, Carles Puyol
David Trezeguet, Clarence Seedorf
Alessandro Del Piero, Rio Ferdinand
Alessandro Nesta, a.o.
Victor D. Ponten
Stephan Polman, Neirin Jones
Berend van Eerde, Diede van Vree
Amber Hooijmans, Kevin Boitelle
Berend van Eerde, Diede van Vre
Tom Schrooten
Executive producer
Jelani Isaacs
Yvonne Knook, Sytske Rijkens
Laura Hannewijk, Pavel Ananich

Heineken has been a UEFA Champions League partner since 2005 and both have fans around the world. In South America, however, watching a Champions League game is a different matter as it takes place during the day. Filming these spots had their own difficulties. Due to the players’ availability, each #ChampionTheMatch spot had to be filmed, edited and undergo post-production on the day of the event, and be published within eight hours after director Victor D. Ponten’s first shot.

The lines are open

In search of production expertise to execute your commercial script? We're always happy to help you!

Hit us up