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Investing isn’t only for specialists or people with deep pockets. And Europe’s fastest growing online broker is on a mission to make investing accessible to a broader audience. Providing users with relevant information, an online trading academy, access to global markets and of course low fares, with DEGIRO’s platform everyone can buy and trade stocks. But still a lot of people think it’s too difficult and that it’s not for them. And while the interest rates of banks are at an all-time low, DEGIRO thought it was time to demystify all the misconceptions about the stock market. Asking us to make a documentary as well as a campaign showing that investing isn’t something reserved for the lucky few.
Not only for specialists or people with deep pockets, so we came up with a dual strategy based on a brand campaign and feature-lenght documentary.
True Stories of investing is directed by Lyangelo Vasquez who researched the history of investing and found some interesting stories with even more fascinating people to talk about them. Traveling the world to have these trade experts, professors and investors give first-hand insight into the basic principles of trading. We covered 4 main topics: Active vs Passive, Diversification and Risk, Crashes & Bubbles and Impact Investing. Creating a documentary and spin-off add campaign. Democratizing the trade markets and giving financial power to ordinary people around the world.
Speakers:
Nico Rosberg – F1 worldchampion & Investor, Hersh Shefrin – Professor financial behavior, Wendy De La Rosa – Behavioural scientist, Mark van Baal – Activist Investor, Rory Cellen-Jones – Financial Journalist, Sigbjørn Johnsen – ex Minister of Finance Norway, Sean Hagerty – Managing Director Asset Management, Pim Verlaan & Milou Brand – Financial Podcasters
Watch full documentary
Check out examples of pan-European campaign Outdoor, Digital and 2 x 30″ Ads: ACTIVE vs. PASSIVE AND IMPACT INVESTING
Interested in learning more about this documentary and campaign? Send us a message and we’ll get back to you with all the details.
Mail us at contact@newams.com