Now is the time. We can no longer wait. We are warming up! Literally. Warming Up uses art, theater and film to start a local conversation about global warming. To generate bottom up solutions and offer them to the top of the Dutch government. Showing that the people demand change and are willing to contribute. That the government and big corporations have to act now if we want to offer a sustainable future to our children.
The campaign exists on different media and platforms, each with a specific story to tell and connected by the overarching message. We Are Warming Up! From live events, art installations, the Climate Quiz on TV to the very first online fiction series about climate change. We were asked to create a video campaign that not only raises awareness about the problems we face, but also activates the audience to come up with solutions. These are all shared here.
All the content creators were given one or more scripts to interpret with complete freedom and were only guided in expressing the message of the video.
As the climate change is very broad thematically, we chose to make videos about 9 topics. And one general video to start of the campaign. On top of that we made sure we didn’t talk towards our own bubble we teamed up with six makers with different backgrounds and skills to create these video’s. Each of them adding their own perspective to the issue with their visual approach.
Ten videos that ask 9 questions created by 3 animators, 1 mixed media director, 1 live action director and 1 visual artist – who are all warming up!
The videos address issues we knowingly or unknowingly encounter on a daily basis. How do we impact climate change by the way we dress, travel and eat? Through a practical question, every video asks the audience to share their vision, opinion or idea. Activating them to participate via wearewarmingup.nl.
Now is the time. We can no longer wait. We are warming up!