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A Night on the Track

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As the COVID‑19 pandemic struck The Netherlands right before the intended date of release it took a little longer for the public to see this. Yet eventually all lights turned green and Formula 1 superstar Max Verstappen was unleashed to race his laps for VodafoneZiggo in an extraordinary Aston Martin in this fast-paced TV commercial with an eye wink, that reminds the viewer what the ultimate destination is for sports to be enjoyed live at home.

Together with Wunderman Thompson we asked British director Daniel Gifford to work his magic for this TV commercial that shows a more humorous side of the champion to be, that was shot in one night on the new and improved circuit in Zandvoort. (That will serve as the venue for the first Formula 1 race in The Netherlands since 1985.) The result is an automotive commercial with a racing star, a speeding supercar and a serious pinch of timing to still make you smile at the end of the rush.

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Max Verstappen, Katie Norris
Responsible at Client
Laura van Gestel, Hestia Meijer, Thomas Metz
Client Producer
Niels Scheide
Wunderman Thompson
Creative Director
Niels Bredemeijer
Senior Creatives
Joey Boeters, Nik Sluijs
Concept Producer
Martha Frankenhuis
Daniel Gifford
Baldur Eythorsson
Fiona Fuchs
George Balatoni
Diede van Vree
Post Production
The Outpost
Massive Music
Wave Amsterdam
Executive Producer New Amsterdam
Jelani Isaacs
Producer New Amsterdam
Laura Hannewijk