Directed by Victor D. Ponten for Heineken

UEFA Champions League games are played at night in Europe, and as a result take place in the afternoon in South-America. To fans who want to watch club football at its highest level without losing their day job, it can pose a dilemma. In a series of funny spots, Champions League stars like Clarence Seedorf, Carles Puyol, Rio Ferdinand , Roberto Carlos, David Trezeguet and Alessandro del Piero help fans devise ways to watch the game—and drink a cold Heineken while they’re at it.

Heineken has been a UEFA Champions League partner since 2005 and both have fans around the world. In South America, however, watching a Champions League game is a different matter as it takes place during the day. Filming these spots had their own difficulties. Due to the players’ availability, each #ChampionTheMatch spot had to be filmed, edited and undergo post-production on the day of the event, and be published within eight hours after director Victor D. Ponten’s first shot.

Roberto Carlos, Carles Puyol, David Trezeguet, Clarence Seedorf, Alessandro Del Piero, Rio Ferdinand, Alessandro Nesta, a.o.
Tribal/DDB Amsterdam
Bram Holzapfel, Stephen Joss, Gijs Sluijter, Joris Tol, Alex Herwig, Jeroen Thissen
Victor D. Ponten
Stephan Polman, Neirin Jones
Berend van Eerde, Diede van Vree, Amber Hooijmans, Kevin Boitelle
Visual FX by
Berend van Eerde, Diede van Vree, Tom Schrooten
Yvonne Knook, Sytske Rijkens, Laura Hannewijk, Pavel Ananich