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Swale, A Floating Orchard

Commercial

Directed by Daniel Nogueira for Strongbow

The American artist Mary Mattingly builds ‘living systems’. She dreams of bringing nature back into the city because there isn’t a lot of it in New York City. As part of Strongbow Apple Ciders’ global series of Nature Remix projects, Mattingly and her team transform a barge into an apple orchard circling Manhattan to give people an unexpected, and much-needed dose of nature.

Director Daniel Nogueira took the challenge of the weather and time available by heart and through collaborating with these guerrilla gardeners (with no commercial experience on building something that is both good for a film and good for nature) created this well crafted visual eyecandy. Visit swaleny.org if you’d like to see nature cut loose on the Swale or visit the barge when you are in the Big Apple.

Swale, A Floating Orchard
Client
Strongbow
Agency
Cloud Factory
Director
Daniel Nogueira
Cinematographer
Paul Ozgur
Editor
Govert Janse
Post production
Hectic Electric