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Real American BBQ

Commercial

Directed by Diederick Koopal for Remia

During a lunch break on the set of an action movie, Dutch heart-throb Jan Kooijman picks up a vegetarian shashlik before trying to impress his female co-workers. But that is not the right food for a soldier in Sylvester Stallone’s world of rocket launchers and exploding helicopters. The veteran actor (Rocky, Rambo, The Expendables) teaches Jan a couple of valuable lessons in this tongue-in-cheek commercial.

Remia is a big brand in a small country, the Netherlands. To advertise its new bottles of Real American BBQ Sauce, Dutch director Diederik Koopal (De Marathon, Bloed, Zweet & Tranen) and actor Jan Kooijman (Toscaanse Bruiloft, Hartenstraat) act out a carnivorous fantasy with one of Hollywood’s manliest men.

Real American BBQ
Cast
Sylvester Stallone & Jan Kooijman
Client
Remia
Agency
IFB/McCann
Creative
Albert Vegers
Director
Diederick Koopal
Cinematographer
Glynn Speeckeart
Editor
Marc Bechtold
Producer
Chantal Gulpers