Menu

Go smash it.

Commercial

Directed by Thor Saevarsson

Watch 01:03

French tennis star Gaël Monfils is wearing his ASICS Gel-Resolution 6 tennis shoes on his way to training when suddenly he finds himself under attack of enemy tennis ball launchers. Getting out his racket, he is able to return the volley of balls coming at him.

It’s a tough game. Go smash it. The ad’s slogan is a play on ASICS’ global advertising campaign It’s a big world. Go run it. The spot was created to coincide with the 2015 French Open and also introduces the key apparel styles of its spring tennis collection. After Monfils is done with his opponents, he is ready for their reinforcements.

Go smash it.
Cast
Gaël Monfils
Client
Asics
Agency
180 Amsterdam
Creatives
Tony & Joe
Creative Director
Dean Maryon
Director
Thor Saevarsson
Cinematographer
Baldur Eythor Eythorsson
Editor
Fiona Fuchs
Producer
Sytske Rijkens